DEVELOPMENT TRENDS FOR SHOPIFY IN 2022
Shopify is one of the few well-known e-commerce systems that allows you to set up an online store in less than an hour. It’s one of the most powerful platforms available, capable of supporting a large number of products. It has been increasingly popular in recent years as a result of its multiple advantages. here are few development trends for shopify in 2022.
There are a number of top Shopify firms, such as Bing Digital, that can provide you with everything you need to make your online eCommerce store a success.
Shopify is the greatest eCommerce platform to start your online business in 2022 and beyond.
The top Shopify e-commerce trends for the year will be discussed in this article. We’ll look at what these trends imply for your business, how they may help you increase sales and income, and how you can enhance your e-commerce strategy using them.
Artificial Intelligence (AI) Will Be Ecommerce’s Next Big Thing
Artificial intelligence (AI) is now pervasive in our everyday lives. On your smartphone, you’re likely to have an AI assistant like Siri or Alexa. If you’re reading this on your laptop, there’s a strong chance you’re using Google Assistant.
Artificial intelligence is employed in a variety of businesses, but it is especially useful in e-commerce. AI may be utilised in a variety of ways to improve eCommerce. To give you three instances, consider the following:
- Recommendations for Products – One of the most difficult aspects of buying online is deciding what to buy. Amazon’s machine learning algorithms are used to provide product recommendations based on prior purchases. Customers may use this tool to discover new things that they might otherwise ignore.
- Personalized Marketing — Personalized marketing is another method AI may assist e-commerce. Companies may use AI to discover client preferences and deliver information that is personalised to their requirements.
- Client Service – Finally, AI may be utilized to directly respond to customer inquiries. When you ask a query regarding a product, it responds very immediately.
The Rapid Growth of Mobile Commerce Will Continue
The popularity of mobile commerce is growing. In 2021, m-commerce accounted for more than 72 percent of global retail revenues, according to Statista. And, as mobile devices become more affordable and accessible, the number of individuals using their phones to access the internet will only grow.
Because of this tendency, if you want to compete in today’s market, you’ll need a Shopify website that works on desktops, laptops, tablets, and smartphones. That’s why Shopify was built for mobile users. As a consequence, Shopify stores are simple to access on any device.
Chatbots Will Be More Frequently Used
Chatbots are now widely used. They’re showing up everywhere, even in places you wouldn’t expect them to be. For example, Facebook Messenger just launched M, a chatbot. This bot may be used to organize events, send birthday greetings, play games, and even place pizza orders.
The growth of chatbots has resulted in a slew of new developments in the industry. In 2022, chatbots are anticipated to save $10 million worldwide.
Companies are developing bots that can handle anything from placing orders to scheduling appointments. These bots assist organizations in saving money while also boosting customer service.
Augmented reality will grow in popularity.
Another technology that is gradually gaining traction among Shopify e-commerce companies is Augmented Reality (AR). Users can view digital things placed in real-world settings using augmented reality. It’s akin to virtual reality, but without the need for specialized equipment. Instead, it uses the camera on the user’s phone.
You can utilize augmented reality (AR) in Shopify to create interactive experiences for your consumers. You might, for example, overlay product information on top of photos taken at a shop location. Alternatively, you might incorporate 3D product models into your shop so that buyers may interact with them before making a purchase.
Virtual Reality Is About to Take Off
The usage of virtual reality (VR) in Shopify e-commerce platforms is also gaining traction. Customers may use virtual reality headsets to immerse themselves in an immersive world without leaving their homes or offices. This technology might be used by Shopify owners to allow their consumers to test out different items before purchasing them.
Every Shopify e-commerce experience will have a voice search.
The use of voice search is getting more prevalent. Instead of entering words on a keyboard, users talk into their phones. Now, e-commerce websites are beginning to integrate voice search.
Amazon Echo, for example, can use speech to search the internet. You may ask Alexa questions like how much something costs and whether it’s available in your neighborhood.
Customer Feedback Will Become Even More Valuable
Customer reviews, as we’ve seen, may have a significant influence on sales. They’re not simply important for tangible items, though. For online purchases, they are as vital.
Customers use reviews to make purchase decisions. When a customer leaves a negative review, Shopify removes the merchandise from their site. They also show the average rating for each product next to it. As a result, the client will be able to make swift purchasing selections.
Over the next few years, these seven technologies will continue to gain prominence. Each one has its own set of advantages, so it’s simple to see why these technologies are so popular right now. Implement them in your e-commerce site to stay up to date.